New Law Allows Lower Credit and Debit Card Processing Fees
Recent legislation was passed that makes it possible for franchisees to reduce what they pay in card processing fees to Visa and MasterCard.
The Durbin Amendment was a last-minute addition to the Dodd-Frank Wall Street Reform and Consumer Protection Act that went into effect October 1, 20011. The Federal Reserve ruled that debit interchange fees to merchants were too high and would be capped at $.21 plus 0.05% per transaction.
This new legislation has the power to reduce the costs that franchisees pay to accept Visa and MasterCard debit cards by about 70%.
In order to take advantage of this new pricing, a merchant MUST be set up on a true “interchange plus” pricing structure. To find out how to qualify for the discounted rates please contact the AAFD’s endorsed merchant services provider, Payment Alliance International at 866-371-2273 opt 1 or email them at AAFD@GoPAI.com.
Mention this article and receive a free savings analysis that will clearly outline your “Durbin Dollars” in writing.
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The AAFD has negotiated wholesale credit & debit card processing rates with Payment Alliance International. (PAI) Under this endorsed merchant services program, you can expect to save up to 30% on your payment processing costs. Other services include: Check guarantee, gift and loyalty card programs, text message marketing, geo-targeted email advertising (“daily deals”) and ATM’s. 
