Mission Statement: Total Quality Franchising!

The primary mission of the AAFD is to promote fair and equitable franchising and dealer practices, to promote trade and exemplary trade practices, and to provide members with programs, services and products which enhance their ability to conduct their individual businesses and careers with competence and integrity. The Association has adopted the following objectives to implement its Mission:

MARKET SUPPORT SERVICES -- to promote negotiated franchise relationships within the franchising community, and generally to enhance economic and market power for franchisees by identifying, developing and implementing programs, products and services to build economic strength and bargaining power for the members.

LEGISLATIVE & LEGAL ADVOCACY -- To represent Association members by exerting collective influence in matters of mutual concern and by advocating beneficial legislation and legal doctrines and providing legal support for members.

EDUCATION -- To provide ongoing and current educational programs, professional development opportunities, information exchanges, and research endeavors to meet the continuing needs of the association's membership.

ACCREDITATION -- To foster, establish and maintain standards and responsibilities and experience among franchisors and franchisees, and to acknowledge and reward exemplary practices by companies engaged in franchising and other forms of dealer distribution systems.

ETHICS -- To promote and maintain high standards of service and business integrity through the dissemination, application and enforcement of the Association's Code of Ethics and Standards of Professional Responsibility.

Level One Management
Great Harvest Bread Company