Mort Aronson Receives AAFD’s 2009 Lifetime Achievement Award
The American Association of Franchisee and Dealers (AAFD) announced Mort Aronson as this year’s recipient of AAFD’s Total Quality Franchising Award for Lifetime Achievement. The AAFD’s highest individual recognition, Aronson is being recognized for a lifetime of embracing collaborative relationships in franchising.
“Mort Aronson exemplifies the AAFD’s vision of Total Quality Franchising,” said Robert Purvin, chairman of AAFD. “His body of work, from his quarter of a century with Holiday Inn to his service to the International Franchise Association (IFA) and his leadership in advocating the mediation of franchise-related disputes, reflects a dedication to encouraging collaborative win-win relationships.”
Curves International Recognized as 2009 Franchisor of the Year
The American Association of Franchisee and Dealers (AAFD) announced Curves International, Inc., as AAFD’s Franchisor of the Year for 2009.
Curves International is the franchisor of Curves fitness centers, the world’s largest fitness network with nearly 10,000 franchisee-owned fitness clubs serving four million women worldwide. Curves is also one of the fastest growing franchise companies in history.
Notwithstanding the challenges of rapid growth and dynamic involvement in multiple channels of distribution, the Company has embraced a collaborative culture with its franchise network and has enjoyed a very positive relationship with its members as a result.
AAFD partners with SalesNexus to offer AAFD chapters and members premier contact management software solutions.
The American Association of Franchisees and Dealers recently announced a partnership with SalesNexus LLC, a leading provider of online customer relationship management solutions.
The Houston-based SalesNexus developed AAFD Member Management, Web-based customer relationship database services, specifically for AAFD’s headquarters. Starting in 2009, this cutting-edge customer relationship management support will be an incorporated feature of AAFD Member Management, giving all AAFD chapters access to their membership data.
“Before this agreement, only AAFD staff had direct access to member data. That’s pretty common with most member management software. With SalesNexus customizing the AAFD Member Management platform, we can offer all our chapters direct access to member data at a fraction of the cost of stand alone software,” said AAFD President Peter Hanson. “This is really something we’ve wanted to offer our chapters for quite some time, but it took the brilliance of SalesNexus to provide a platform that satisfied AAFD chapter’s specific needs.”