Project Description

You’ve worked hard to build value and equity in your franchise, but how much of it do you actually own? Join us to discuss a topic that affects every single franchise owner.

Keynote General Session: Protecting Your Franchise Equity

Our program kicks off with an overview of goals and strategies to enhance and protect a franchisee’s ownership rights and equity:

  • Understanding key elements of franchisee equity and why they are important
  • The Role of Franchisee Associations to protect franchisees
  • Winning negotiation strategies
  • Legislative Strategies


Keynote Round Table Discussions:

  • Legislative strategies
  • Negotiating strategies
  • Promoting collaborative cultures
  • Protecting renewal rights
  • Protecting your Markets
  • Protecting transfer rights
  • Franchisee Goodwill
  • Getting compensated for system enhancements