2024 AAFD Franchisee Leadership Summit Survey Results

By Published On: June 19th, 2024

We are pleased to share the Franchisee Leadership Summit survey results that we recently conducted. Your participation was invaluable in providing us with insightful feedback about our speakers, content, and overall conference experience. The overall response was overwhelmingly positive, with many of you expressing satisfaction with the speakers, content and overall sessions. There were also constructive suggestions for improvement, which we will be part of planning our future Summits. Your input is crucial in shaping the direction of our organization, and we are committed to using this feedback to enhance and tailor our offerings to better meet your needs.  

Key Survey Takeaways by Category 

Overall Feedback 

  • 93% likely to recommend fellow franchisees to attend future Summit 
  • 100% see the value of attending (72% Very Satisfied; 28% Satisfied) 
  • 89% of returning attendees thought the changes were better and/or significantly better than prior Summits 


Overall rating on speakers was Excellent and Very Good Key takeaways: 

  • High energy and engaging 
  • Relevant and valuable Information 
  • More information on Legal Trust Funds 
  • More information on Private Equity 
  • More time for individual Legal Roundtable discussions 

Conference Planning 

Overall excellent ratings on logistics (materials, quality of speakers, value of the conference) 

Key takeaways 

  • Build in more networking opportunities (i.e. Roundtable sessions for attendees) 
  • Longer breaks throughout the day (30 min) 
  • More time to meet with the vendors 
  • Additional information on badges (member since, location) 
  • Would prefer a location that is a ‘hub’ for traveling 

General Suggestions for Improvements 

  • Recruit more attendees to provide greater value.  
  • Pre-event marketing of the event with Video’s and testimonials from previous year. 
  • Consider having an extra day for franchisees to bring their managers to learn leadership skills and tactics. 

Thank you for taking the time to share your thoughts, and please be assured that your feedback will be instrumental in our ongoing efforts to serve you better. 

Franchise Owner & AAFD Member
Griswold Home Care

The conference was truly so impressive. I liked that it was smaller in size it felt more intimate and genuine.

Tammy, Franchise Owner & AAFD Member
Fantastic Sams Cut & Color

Absolutely loved my experience at the AAFD convention 2024! The lawyers moving around during the round table breakout session was a breath of fresh air. Having them readily available to answer all our franchising questions was incredibly valuable. The welcoming atmosphere made me feel right at home, even as a newcomer. Looking forward to more learning and connections! Kudos to the AAFD team for an amazing event!

Franchise Owner & AAFD Member

I was blown away by what I learned and experienced at this year's AAFD Franchisee Leadership Summit and Annual Meeting. It was fun, engaging, and educational. Plus we ate really well! Before coming to the conference, I had no idea of the breath of what the AAFD had to offer us as franchisees.

Franchise Owner & AAFD Member
Goddard school

Rich and the team did an amazing job. The vibe, content and presenters were excellent and the tone was much more upbeat than in prior years. Well done!!

Franchise Owner & AAFD Member

I was pleasantly surprised by how comfortable I felt being just a newcomer in AAFD's chapter. The welcoming atmosphere made it easy to engage and learn. It's wonderful to be in a space where learning feels so natural and inviting. Looking forward to soaking up even more knowledge and connections!


The AAFD is a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. The AAFD’s mission is to achieve Total Quality Franchising We do this by promoting fair and equitable franchising and dealer practices and empowering effective independent franchise associations.  We also provide members with programsservices and products which enhance their individual businesses and careers.  

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