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3 Ways Business Brokers Can Be of Value to Franchise Owners

By Published On: July 8th, 2022

When it comes to unlocking the true value of your business, it’s often a case of you don’t know what you don’t know. Any franchise owner seeking to exit their business will be faced with many difficult questions, not to mention pitfalls when it comes to garnering maximum price at the selling table. From pricing and valuation to negotiating deal terms, a skilled brokerage team can partner with a franchise owner to help them navigate the transition out of ownership and into a lucrative new stage in life.

1. Pricing & Valuation

You may be focused on a maximum sale price, but, the true value of your company is rooted in these three top factors:

● The historical data of the type of business for sale.

● Your company’s individual characteristics.

● The current market conditions.

2. Bringing Your Enterprise to Market

A brokerage team is a powerhouse behind marketing your franchise successfully. Brokers know the ins and outs of bringing an enterprise to market, and they will work with you on your sell-side due diligence. They will also help you present your franchise in the best light through the crafting of a Confidential Information Memorandum (CIM) to tell the unique story of your business.

3. Negotiating the Business Sale Transaction

A skilled brokerage team will work with you and vet buyers to negotiate price, terms, and other key aspects of the sale. The idea is to help bolster your bargaining power, and manage the sales transaction detail – including the paperwork and the countless calls that come up during the process – so you can continue to work on your business and its daily needs.

The first step in learning the worth of your business is with a valuation. If you haven’t done one yet, let’s help you get started!

Are you ready to harness the power of a skilled broker to help you optimize your franchise for sale? Contact Raincatcher’s Franchise Expert and AAFD Member Gary Wofford.

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Written by : Gary Wofford

Gary is an accomplished consultant, corporate executive, entrepreneur, and small business owner with diverse business experience. He offers significant value to Raincatcher clients by contributing to their business objectives and assisting them in realizing their goals.

As an outgrowth of broad experience and success in franchising, business acquisitions, strategic planning, business development, operations, marketing, and finance Gary joined the Raincatcher team in 2021 as a Senior Broker.

Gary brings years of experience and a demonstrated track record of success in assisting sellers with the positioning, valuation, and marketing of their businesses for sale and the sourcing of qualified buyers.

His background also includes management of large business owners - trade association, senior level positions with national and international companies, charter membership in a global entrepreneurship organization, and serving his community as an advisory commissioner. Gary studied business administration at Oklahoma State University and is a licensed real estate broker.