

Zarco Einhorn Salkowski, P.A. is a nationally recognized franchise law and complex commercial litigation firm that has spent more than 35 years advocating for franchisees, franchisee associations, dealers, distributors, and business owners throughout the United States and internationally.
Widely known as “The Great Equalizers,” the firm has built a national reputation leveling the playing field between franchisees and large corporate franchisors through sophisticated litigation, arbitration, mediation, emergency injunctive proceedings, strategic negotiations, and proactive business counseling.
The firm is particularly distinguished for its longstanding representation of franchisee associations and system-wide franchisee interests. Over the decades, Zarco Einhorn Salkowski has served as trusted counsel to more than 40 franchisee associations and has represented franchisees from over 500 franchise systems operating across more than 40 states and 20 countries worldwide. The firm regularly advises franchisee leaders, franchisee advisory councils, and independent franchisee associations on issues affecting entire franchise systems, including advertising fund disputes, encroachment, transfers and succession planning, unfair system changes, franchise renewals, wrongful termination, franchisor overreach, fiduciary duty claims, and other matters impacting franchisee profitability, growth, and long-term success.
For decades, the firm has successfully represented clients in “David versus Goliath” matters by combining sophisticated trial advocacy, strategic business insight, and practical solutions designed to protect the investments franchisees have worked so hard to build. Recognizing that access to justice is often a significant challenge for independent business owners, the firm also offers creative and flexible fee arrangements, including hybrid and contingency-based structures in appropriate matters.
The firm’s longstanding commitment to advancing franchisee rights has earned numerous prestigious honors, including a National Tier 1 Best Law Firms® ranking in Franchise Law, Chambers USA Top Ranking in Franchising, and two separate AAFD Lifetime Achievement Awards in Total Quality Franchising® awarded to firm leaders: Robert Zarco in 2021 and Robert M. Einhorn in 2025. Having two AAFD Lifetime Achievement Award recipients within the same firm is a distinction that reflects decades of leadership, advocacy, and unwavering dedication to protecting franchisees and advancing the principles of Total Quality Franchising.
The firm’s multidisciplinary team includes experienced trial lawyers with backgrounds in business, economics, finance, accounting, and risk management, enabling them to develop innovative, practical, and results-driven business strategies for complex franchise and commercial disputes.
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