Session Summary:
Artificial intelligence and automation are transforming how businesses operate—and franchising is no exception. This session will explore how franchise systems can strategically adopt AI-driven tools and automated processes to boost efficiency, enhance customer experience, streamline operations, and support smarter decision-making at both the franchisor and franchisee levels.

Attendees will gain insights into real-world use cases, implementation challenges, and compliance considerations unique to the franchised business model. Whether you’re just beginning to explore AI or looking to optimize existing tools, this session will provide practical takeaways for leveraging technology without losing the human touch that drives franchise success.About Matney Gornall

Matney is the founder of Biaxis, a platform dedicated to helping business owners maximize leverage, improve operations, and scale efficiently. With nearly two decades of experience in finance and business operations, he has a proven track record of structuring complex deals, optimizing underperforming businesses, and building scalable systems.

Before launching Biaxis, Matney spent 18 years in banking, ultimately serving as SVP of Middle Market Banking at Truist, where he raised over $3 billion in capital for middle-market businesses. He built a reputation for financing hard-to-structure deals, working with companies others deemed too complex or risky.