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The AAFD’s Franchise Search To-Do List

Posted on Date: Jan 7, 2013

The AAFD’s Franchise Search To-Do List


Part 8 of the AAFD’s 10-Part Road Map to Buying a Franchise.

Researching and assessing possible franchises to buy is an exciting process. After all, you’re taking concrete steps to changing your life in a big way. That’s why it’s so important to make sure that you take this process seriously, ask potential franchisors the right questions, and make sure you look into every possible franchise opportunity with a critical eye.

To help you on your way, I’ve devised a powerful to-do list that includes the most important things you need to do when searching for a franchise to buy. Review this list carefully and keep it handy when you start your franchise search process. If you’re already knee deep in the process or leaning toward a particular franchise, see if there are any steps in this list that you’ve missed, and then go back and complete them.

Be smart in your franchise search – your future career is on the line!

The AAFD’s Franchise Assessment To-Do List

  • Determine whether your top franchisor(s) recognizes an Independent franchisee association, such as an AAFD chapter, and collectively bargains with its franchisees. If not, consider this a big red flag.
  • Determine your top franchisor’s reputation for fairness and support for its franchise system. (This information can be found by questioning current franchisees)
  • Buy a notebook for each franchise you are interested in pursuing and take clear notes when you research the company and whenever you contact them. (You can also keep electronic notes on your computer or tablet).
  • Make a permanent file for each franchisor you’re investigating and keep all the information you gather in your file. Your file can be a physical file folder or an electronic file on your computer or tablet. Some prospective franchisees prefer to have both.
  • Contact your prospective franchisors to learn about their application process. Request a Franchise Disclosure Document (formerly called a “Uniform Franchise Offering Circular”) for each franchise system of interest to you.
  • Never pay money before receiving a FDD you request. By law, the franchisor should not charge you fees until you have reviewed your offering circular for ten days.
  • Make a record of ALL conversations you have with each franchisor. In your notes, include the date, time, person you spoke with, promises that person made, the questions you asked, and the answers you were given. Retain this information for future discussions with your franchise attorney or franchise accountant.

Use the AAFD’s recent post “Eight Things to Look for in Selecting a Franchise” and make sure to read the AAFD’s “Franchise Bill of Rights” to aid you in your review and negotiations.

FREE DownloadThe AAFD Road Map to Selecting a Franchise

One comment

  1. avatar
    Mark /

    The AAFD does a great job of educating potential franchisees about potentially becoming a franchisee. In particular, this post about a franchise assessment check list just makes good sense.

    All to often, the prospective franchisee can become so enthralled and excited about possibly becoming a franchisee that they lose proper perspective and that can lead to making poor judgement calls.

    Do yourself and your loved ones a favor and do your due diligence to the “nth” degree when you are in the shopping/researching mode.

    The facts and stories help prove that being thorough and doing your homework without undo emotional “giddyness” will make a difference in your happiness today and tomorrow.

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