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American Association of Franchisees and Dealers Launches New Website and Video

Posted on Date: Jan 5, 2012


Everything a franchisee or dealer will need at their finger tips.

SAN DIEGO, CA, January 4, 2012 – To mark the start of its 20th Anniversary Year, The American Association of Franchisees and Dealers (AAFD) is pleased to announce the launch of their new member website,,  and the publication of a powerful new 3.5 minute viral video promoting the Association’s mission.  The website redesign and video both reflect the organization’s continuing commitment to protecting franchisee interests, promoting Total Quality Franchising practices and supporting effective franchisee associations.

The redesigned website provides a new layout, intuitive navigation, advanced features, interactive opportunities and has been designed with franchisees and dealers in mind. The new site has been built from the ground up to take advantage of enhanced web technology.

“In celebration of our 20th Anniversary, the AAFD has refreshed our image and our message and is looking forward to dramatically expanding our reach over the next year,” announced AAFD CEO, Robert Purvin. “We are especially excited that our new website and video will provide strong vehicles for our message and appeal for ever greater franchisee support.”

“The site has an updated feel which will appeal to a wide range of audiences,” states Claudia Bolognesi, the AAFD’s Webmaster and site designer. “We are gearing towards a more user-friendly website that can be helpful especially to individuals who are unfamiliar the franchising community.”

Members have full access to a number of features and upgrades. From support for franchise owners to the Franchisee LegaLine to exclusive deals with Branded Program Partners, the new site emphasizes the AAFD’s path of growth for franchisees and dealers and a continuing commitment to Total Quality Franchising practices.

The AAFD will be announcing a series of new initiatives and membership benefits and enhancements over the next several weeks.

Everyone is invited to visit the website and take a look at the AAFD story video ( today!

About AAFD

May 1, 2012 marks the 20th Anniversary of the AAFD, a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. The AAFD is focused on market driven reform to achieve its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since its formation the AAFD has grown to represent more than 50,000 franchised locations throughout the United States. The AAFD has members in all 50 states and represents more than 100 different franchise systems.

The AAFD's Fair Franchising Standards, Fair Franchising Seal, Trademark Chapters, and emphasis on Marketplace Solutions led to the Association's recognition as a growing force in franchising. The AAFD’s Branded Partner programs add a new dimension to the value of AAFD membership. The AAFD provides a broad range of member services designed to help franchisees build market power, create legislative support of interest to franchisees, provide legal and financial support, and provide a wide range of general member benefits.

For more information about the AAFD, please call toll free - 800-733-9858 or visit

For media information:

Joel Ellazar

Robert Purvin


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