Franchise Myth Seven: Buying a Franchise Means that you will Lower the Cost of Doing Business through the Power of Group Purchasing
Part Eight of a Nine Part Series Exposing Franchising Myths. The myth that owning a franchise guarantees to lower your cost of doing business due to the synergies of group ... Read More →
Put Your Franchise to the Test with the AAFD’s New Self-Evaluation Tool
The AAFD is proud to offer its new and current members an invaluable tool that will help them assess the strengths and weaknesses of their current franchise or a franchise ... Read More →
Franchise Myth Six: Franchising Creates a Critical Mass of Market Penetration
Part Seven of a Nine Part Series Exposing Franchising Myths. Too many prospective franchise buyers I know assume that a franchise is successful because it is “big enough” to sell ... Read More →
Franchise Myth Five: Franchising Promises a “Proven Franchise Business System”
Part Six of a Nine Part Series Exposing Franchising Myths. This is a myth I hear from prospective franchises all the time, and it’s one of the most compelling reasons ... Read More →
Franchise Myth Four: The Franchisee Gains a Valuable Asset in the Trade Name and Trademarks of the Typical Franchise
Part Five of a Nine Part Series Exposing Franchising Myths. Let’s play a little game. Head on over to my friends at BlueMauMau.org, and review their alphabetized directory of franchises. ... Read More →
Franchise Myth Three: Franchisees Own Their Own Franchised Businesses
Part Four of a Nine Part Series Exposing Franchising Myths. Many franchisees consider themselves to be business owners. A franchisee might hire and manage employees, sign the lease on a ... Read More →
Franchise Myth Two: Franchisees Are in Business for Themselves but Supported by Their Franchisors
Part Three of a Nine Part Series Exposing Franchising Myths. Many prospective franchise owners are attracted to the concept of buying a franchise because they believe it combines the freedom ... Read More →
Franchise Myth One: Franchising Is a Safe Investment
Part Two of a Nine Part Series Exposing Franchising Myths. Perhaps the most common and pervasive franchise myth is that franchising per se is a safe investment. Fed by a ... Read More →
Is Franchising all It’s Hyped to Be? Achieving the Promise of Franchise Ownership
Part One of a Nine Part Series Exposing Franchising Myths. Owning or purchasing a franchise is a life-changing decision that has huge implications for an individual’s finances, career satisfaction and ... Read More →


