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Collaborative Franchising in Action – Griswold Home Care Invites Its Franchisee Association to 2017 Conference

Posted on Date: Dec 15, 2017


Griswold Home Care, a company that provides non-medical at-home care services, continues to be a model of the AAFD’s Total Quality Franchising ethos. In September, the company held its Griswold 2017 Conference, and, for the second year in a row, invited its franchisee association to participate.

The franchisee association, GHCFA was actually a sponsor of the national conference, and two AAFD employees manned a table on behalf of the AAFD chapter to promote the association’s visibility and to hand out membership applications. Griswold President Matt Murphy also recognized the GHCFA at a lunch event, spotlighting the association’s former president, Meg Mairn and its current president Stephen Rymal.

Meg and Stephen were able to recognize their board of directors, hand out certificates to all members who met their payment obligation to the association’s legal fund, and put out a call for membership.

Again and again, Griswold has shown the power and advantage that comes with making the effort to develop a collaborative relationship with its franchisee association. Mike Magid, Griswold’s COO, explained, “We love to show off our culture to our franchisees and our vendors.”

Of course, getting to this stage wasn’t easy and it didn’t happen overnight. Both Griswold and the GHCFA worked for years to develop a relationship of mutual trust and respect.

“I'm incredibly proud of what we've done,” said Meg. “We've changed the entire culture of the franchise from something that was negative and combative to something that is collaborative and positive.”

Added Stephen, “It was a really positive experience, and I have to give Matt credit for that. At the end of the day, we’re all part of the same family. We all want Griswold to succeed.”

The relationship between Griswold Home Care and its franchisee association shows that collaborative franchising IS possible and that it can be a net positive for both the franchisees and the franchisor of a system. At the AAFD, we are currently working on a case study to show how the relationship between Griswold Home Care and GHCFA went from adversarial to collaborative. Stay tuned!