AAFD's Fair Franchising Seal is available to any franchise system whose franchise agreement and franchising practices support the principles of Total Quality Franchising as enunciated in the AAFD Fair Franchising Standards and receives a high approval rating from the franchisees of its system. Although the AAFD best ows the Fair Franchising Seal upon franchise systems that meet the Association's criteria, it is the franchisees of the particular system that nominate their franchisor and ultimately determine whether or not the franchisor has met the criteria to earn the Seal and retain it.
The Fair Franchising Seal is available to any franchise system that meets the following criteria:
- The franchisor must recognize an independent franchisee association or AAFD Trademark Chapter.
- The franchisor and independent franchisee association must each certify to the AAFD (and the AAFD must confirm), that the franchise system's franchising practices and then current franchise agreement are consistent with the spirit of the AAFD's Fair Franchising Standards.
- The franchise system must have received a satisfactory rating from its franchisees pursuant to an independent survey measuring the franchisees' satisfaction with the business practices of the franchise system.
The AAFD Fair Franchising Seal is awarded to companies by the vote of their franchise owners or independent dealers that they are satisfied with their franchise agreement and franchise relationship, and upon certification by the AAFD's Standards Committee that the franchise system operates in a manner consistent with the spirit of the AAFD's Fair Franchising Standards. The fact that the franchisor is accredited by the AAFD is no guarantee that any franchisee will be successful in the operation of his or her business.